MortgageBlog.com

Mortgage brokers have a tough time. Rate changes, legislation, virtual lenders , massive banks competing with them, realtors adding in house mortgage services - hey its tough and getting tougher.

A mortgage blog may be a great way to break through the noise and allow the mortgage broker to create an edge over all of these competitors.

Why is a Mortgage Blog an advantage?
Blogs allow people to relax and show their human side - photos, comments and the interactivity of some blogs create an inviting atmosphere. If you read a good mortgage blog you feel as if you know the mortgage broker before you ever call, email or meet with them for the first time. The mortgage blog done correctly can help create a connection with potential clients and associates.

Cookie-cutter Web sites…
Compare a mortgage blog to a corporate site or many of the “cookie cutter” mortgage sites that many brokers use to attempt to market on the web. No contest. Cookie cutter site gives you rates, contact us, mortgage terms and so on. You have seen them they all look the same that is because they are all the same. Zzzzz.
The mortgage blog however shows the real personality of the mortgage broker. Shows their style, makes them interesting. If you are a mortgage broker then get blogging. If you are looking for a mortgage then try finding a mortgage broker with a good mortgage blog. Read it, find out who you are dealing with before you ever place that phone call. Find one you like then give them a shot at your mortgage loan.

Which site below is more interesting?
http://delmar.typepad.com/brianbrady/
or
http://www.californialoanconnection.com/

I’ll bet you guessed #1. Am I right? Ironically both sites are owned by the same person, the second site is his cookie cutter site, the first his mortgage blog.

Blogs allow for tips, current events and other helpful ideas

B of A Blogging?
Bank of America is probably planning a coporate blog - who cares. The corporate blog will be as cold and faceless as the corporate web site. Blogging is for the individual. Once each B of A loan officer has their own mortgage blog and can post freely without censorship then B of A might begin to benefit from mortgage blogging. This may take years but more likely will never happen. Therein lies an opportunity for the small, local mortgage broker to use blogging as a competitive advantage. The door is open.

Filed under: Mortgage Blogs