MortgageBlog.com

Do you have a good domain name?

By having a domain that matches what you do, you are able to focus the attention of the surfer. They know what to expect before they get there, and you can spend less time explaining yourself. The web already offers too many choices–this way, your site doesn’t have to. - Seth Godin

http://sethgodin.typepad.com/seths_blog/2007/10/thinking-abou-1.html

Define good?
If you need to find a company say that is in the Mortgage Lead business - perhaps they have the domain name MortgageLead.com? According to web marketing expert Seth Godin that is exactly the correct approach when deciding on your domain name.

How did you find this site?
Did you type in MortgageBlog.com into your browser bar?

Did you search Google for the phrase Mortgage Blog or Mortgage Blogs?
If so did you scan the results and see MortgageBlog.com?
Did that closely or exactly match your search on Mortgage Blog or Mortgage Blogs?
Certainly. You are a clear example of what Seth Godin is recommending in his article on choosing a domain name.

So perhaps you want to start a blog about mortgages in Tampa?
How about TampaMortgageBlog.COM
Why is this name a potential winner?

It describes EXACTLY what you are doing.
It is keyword rich - Tampa and Mortgage and Blog are all popular keywords
It is easy to recall - City + Noun/Verb + Blog + .COM
It is LOCAL
It will be affordable in the aftermarket ($2K - $5K)
It will have a positive ROI - if the owner adds 1 or 2 clients the domain name costs have been recouped. Each new client is pure profit from this channel.
It is a .COM domain name

Another trend is the advent of generic domains that contain 3 or more words and are incredibly descriptive. These names again tell the user EXACTLY what your web site is about or what good/service you offer.

Examples:
MinneapolisDogGroomer.com or AtlantaLandscapeCompany.com -

These types of generic names can be registered or purchased for less than $5,000. Since they are descriptive yet generic names, they remain valuable if you leave/sell/close the business. Last but not least: Get creative but stick to the .com extension if at all possible.

Filed under: Domain Names, Mortgage Marketing