Dallas Cowboys Punt Cowboys.com after Withdrawing Auction Bid

19 Oct, 2007 | Written by admin | under Uncategorized

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This is not headlines yet but quite an interesting story from the domain space is taking place.

Last Friday the domain name Cowboys.com was purchased for $275,000 by the Dallas Cowboys via phone during a live domain auction held by Moniker.com, a domain name registrar. Apparently in a case of big time buyer’s remorse the Dallas Cowboys decided they didn’t really want to pay $275,000 for the Cowboys.com domain name. When they received the bill for $275,000.00 they called with a strange story that they thought they had only bid $275.00 for the domain name not $275,000.00.

Uh, no.

This follows closely on the heels of the Charlotte Bobcats purchasing Bobcats.com for $50,000.00 in recent months so there are at least a few comps for sports teams names buying the generic mascot name. Notice during the World Series that Cleveland Indians use the domain name Indians.com not ClevelandIndians.com.

So after the Cowboys denied they had committed to $275,000 bid, the domain was placed back on auction and was sold yesterday to a group of domain veterans for even more - the new price was $375,000. The buying group will develop the domain name with a Cowboys theme and plans to use the domain to show the world the true value behind a generic domain name that is properly developed.

This is certainly a watershed event for the domain industry and a wake up call to the rest of the world on the value of domain names in today’s internet based society.

Opinions on this event range from bewilderment to amusement but many think the Dallas Cowboys have made a big mistake. The $275,000 price tag is a rounding error on their new $ 800,000,000 stadium ( mathematically the domain would have cost them .035 % (read 1 third of 1 percent) of the cost of the new stadium.

So only time will tell if the DotCom Cowboys have bettered the Dallas Cowboys but for my money Dallas loses by 3 touchdowns as Jerry Jones get sacked by poor blocking in his front office….

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