Why Lending Tree is Expensive for Consumers

25 Sep, 2007  |  Written by clipmonkey  |  under Uncategorized
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This breakdown shows that the the cost per funded loan paid to lending tree is over $1900. That is nearly double the amount paid by most mortgage companies that buy leads.
clipped from leadcritic.com

LendingTree
cost per lead $65
success fee $850
conversion rate 6%
cost per fund $1,933
Monthly Volume 1,000.00
Number of Loans 60.00
Avg. Loan Size $360,000
Avg Points per loan 2%
Avg. Fee Income $7,200
Gross $432,000
LT Fees $116,000
Net $316,000
ROI % 272.41%

Typical Provider
cost per lead $30
success fee $0
conversion rate 3%
cost per fund $1,000
Monthly Volume 1,000.00
Number of Loans 30.00
Avg. Loan Size $360,000
Avg Points per loan 2%
Avg. Fee Income $7,200
Gross $216,000
LT Fees $30,000
Net $186,000
ROI % 620.00%

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